leverett lounge

Merchandise Design
Product Development & Sourcing
Forecasting & Planning
Online Pop-Up Shop Build
Production & Logistics

Leverett Lounge branded tote bag—featuring playful "Totes in love with Leverett Lounge" text, perfect for wine lovers and restaurant fans.

serving up style

Leverett Lounge, a local favorite in Fayetteville, partnered with superdeluxe to create a limited-time merch pop-up.

Known for their eclectic vibe, killer craft cocktails, and a menu that keeps locals coming back for more, Leverett Lounge took this opportunity to serve up something extra special—branded merch with a mission.

Every purchase supported the Fayetteville Independent Restaurant Alliance (FIRA) H.E.R.O. Fund, providing aid to restaurant workers in need. The pop-up shop blended thoughtful branding with a meaningful mission, allowing Leverett Lounge fans to take home a piece of their favorite spot while making a real impact.

The Leverett Lounge merch collection, designed in partnership with Jacobs&Co, captured the restaurant’s signature charm in wearable form.

From the lightweight surf hat to the oversized embroidered baseball jersey, the lineup was all about effortless, laid-back style. Retro motel keytags and "Cool Drinks, Chill Vibes" koozies rounded out the mix, giving fans a way to rep their favorite local spot long after last call.

Leverett Lounge branded apparel—stylish custom t-shirt and cap, showcasing restaurant merchandise for fans and loyal customers.
Bold Leverett Lounge branded outfit—red cap and t-shirt designed for restaurant lovers and promotional swag.
Leverett Lounge branded drink koozie—featuring "Cool Drinks. Chill Vibes." text for casual and fun restaurant merchandise.
Leverett Lounge branded key tag—sleek and stylish accessory designed for restaurant fans and promotional merchandise.
Gold stylized letters 'L L' on a transparent background.
  • Person with long curly hair wearing a beige cap with "Leverett Lounge" embroidered on it, standing in front of a window with yellow writing.
  • Person juggling cans in front of a window with a "Levere Lounge" logo, wearing a cap and light-colored shirt.
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Leverett Lounge online merchandise store—offering stylish branded apparel, accessories, and restaurant swag for fans.

limited run, maximum hype

Leverett Lounge didn’t need a year-round merch store—they needed a smart, limited-time drop that would drive engagement, minimize risk, and maximize fundraising. That’s where superdeluxe stepped in.

With a pre-order, made-to-order model, we cut out inventory risk and upfront costs while keeping production smooth and efficient. A short ordering window created urgency, while a social-first launch strategy got eyes (and orders) on the shop fast.

The result? A sharp, strategic merch drop that delivered maximum impact—without the long-term commitment.

  • Square design with green decorative border, featuring flamingos, cocktail glasses, and the text 'Leverett Lounge' in the center on a pale background.
  • Person wearing a cream-colored button-up shirt with "Leverett Lounge" text, standing in front of a pastel green background.
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the outcome

This pop-up wasn’t just about merch—it was about making an impact. With superdeluxe’s expertise, Leverett Lounge turned their signature vibe into a limited-run collection that gave fans something to rep while giving back to the community.

A seamless blend of brand, purpose, and engagement, proving that great merch can do more than just look good—it can do good.