chile pepper festival

Merch Design
Retail
Custom Awards

Official Chile Pepper Cross Country Festival merchandise, featuring custom apparel, accessories, and collectibles for runners and fans including shirts, cap, towel, water bottle, sunglasses, and stickers.

Fueling the Chile Pepper Festival

Over 6,500 runners from 80 colleges and 120 high schools compete each year in one of the most prestigious races in the country, The Chile Pepper Cross Country Festival. The festival has continued for over 35 years and –largely through merch sales– has raised more than $1 million for local cross country programs. 

For over 15 years, superdeluxe has crafted one of the most successful merch fundraisers in the state including: product concept and design, merch sourcing, market trend analysis, private labeling, production and logistics, and retail pricing strategy.

Commemorative blue dog tag finisher awards from the 2019 Chile Pepper Cross Country Festival—custom event keepsakes and participant awards.

After years of recurring original designs, Chile Pepper athletes now run for two reasons: To win on of the most competitive foot races, and to collect one of the most coveted commemorative t-shirts in the running world.

Chile Pepper Cross Country Festival logo —celebrating running, tradition, and community since 1988 in Fayetteville, Arkansas.
Official Chile Pepper Cross Country Festival insulated travel mug—designed for runners, fans, and event participants.
Competitive runners in motion at the Chile Pepper Cross Country Festival—one of the largest cross-country events in the U.S.
Vibrant Chile Pepper Cross Country Festival swag—featuring custom tie-dye shirts, drinkware, sunglasses, and event memorabilia.
Bold and colorful Chile Pepper Cross Country Festival hoodie—custom event apparel for runners and fans alike.
Limited edition "Get Spicy" Chile Pepper Cross Country Festival T-shirts—designed for the 34th annual event.